Did you watch the Super Bowl last weekend? And did you watch the Super Bowl commercials?
I read that the cost of a Super Bowl commercial this year was $5,000,000 per minute. That’s $83,333 per second! To put that in perspective, ALI’s annual budget for Operation School Bell is about $112.000.
As you readers know, Operation School Bell is our largest community program. Through OSB, we provide school clothing and school supplies to low-income students in the Irvine School District. Last school yea,r we helped 750 students through this program.
You can do the math. $112,000 would buy one and 1/3 seconds of commercial time during the Super Bowl. If you blinked twice, you’d miss that 1 and 1/3 seconds. But you couldn’t miss the smiles on the faces of those 750 kids who got new backpacks and school clothes for the same price.
You can see those smiles, too, and you don’t even need a cable box – just come and join us at ALI. Visit our website at http://www.alirvine.org, or contact us at firstname.lastname@example.org to find out more about our community programs and how you can help.