Every guy in southern California needs a Hawaiian shirt for summer, and we’ve got plenty of them right now at the thrift shop. This popular shirt style was first conceived in the 1930s by a Chinese shopkeeper in Waikiki, Ellery Chun. He advertised his “aloha shirts” on June 28, 1935. They sold out immediately and a fashion trend was born!
World War II servicemen stationed in Hawaii loved the style and brought it back to the mainland. As tourism to Hawaii took off after the war, the shirts became even more popular. The State of Hawaii proclaimed “Aloha Friday” (which became “casual Friday” everywhere else) in 1965 to relax office dress codes and make aloha shirts a wardrobe staple. Today we can’t imagine summer without them!
Tell your guy that Hawaiian shirts have a history going back 80 years, and bring him to the thrift shop to add a few to his closet. Aloha!