Welcome to the ALI Superhero Universe!

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You’ve heard of the Marvel Superhero Universe? Welcome to the ALI Superhero Universe!

Just like the Marvel Universe, the ALI Universe is filled with superheroes in disguise. Most of the time, these people lead ordinary lives, just like you and me. They walk their dogs. They shop at Trader Joe’s. They post pictures of their vacations on Facebook.

But several times a month, their cell phones ping with the special “ALI Superheroes” signal. Answering the call, they shed their normal identities to become – ALI volunteers! With no special powers except for their huge hearts, they enter the secret lair known as the ALI Community Outreach Center/Thrift Shop, and from there go forth to help their neighbors in need.

The best thing about the ALI Superheroes Universe is – anyone can be a part of it! No radioactive spiders, genetic mutations, or alien microchips are necessary. All you need is the desire to make a difference in the lives of those in our community who need a helping hand.

AND – unlike the Marvel Universe – there’s no limit to the number of superheroes! VOLUNTEERS WANTED – NO SPECIAL POWERS REQUIRED.

(Watch for ALI’s upcoming ad campaign, featuring some of our superheroes in these great costumes, which were designed by Stephanie Lee. Stephanie is a former intern at the ALI thrift shop who is attending design school, and often contributes fashion ideas to our blog.)